Custom AI influencers and brand characters, built and run for you
A character designed around your brand: name, look, voice, rules and a content plan. We build it, launch it and run it, or hand it to your team.
You want a creator who lives and breathes your brand. Human ambassadors come and go, and their audience was never really yours.
Every time an ambassador moves on, you start again: new face, new audience, new contract. Meanwhile, generic AI tools spit out faces with no personality and no consistency.
A custom AI creator is a long-term brand asset. One character, one voice, built to your rules, and it can be yours to keep.
What you get
Character bible
Name, backstory, personality, voice, catchphrases, and what they will and won’t say.
Locked visual identity
A consistent face or form, wardrobe, settings and signature details, checked in every clip.
Voice
A chosen voice, or caption-only if that suits the character better.
Content system
Recurring series, scripts, templates and a posting schedule.
Handles and launch
Accounts set up and labelled as AI, with a launch plan for your chosen platforms.
Safety rules
Written rules for sensitive topics, and an escalation path to a real person.
Build, license or generate?
| Custom build | License a Fablehouse creator | DIY generator tool | |
|---|---|---|---|
| Who owns it | You (on final payment) | Fablehouse | You, but you build everything |
| Consistency | Locked identity and rules | Locked identity and rules | Up to you |
| Existing audience | Starts from zero | Yes, the creator’s audience | Starts from zero |
| Moderation and compliance | Included with management | Included | Up to you |
| Cost | Setup from [£X] | Per post from [£X] | Tool subscription plus your time |
Timeline
- Week 1Discovery call and character brief.
- Weeks 2–3Character design rounds and voice choice.
- Week 4Character bible and content system signed off.
- Week 5First content batch, reviewed by you.
- Week 6Launch, then management or handover.
Typical timeline. We’ll confirm yours in the estimate.
Six questions, then we’ll send a price range
Questions brands ask
Who owns the character?
You can. Our standard custom build transfers ownership of the character, its name and its design to you on final payment. If you’d rather license a character we own, that’s an option too, at a lower setup cost.
How long does a custom build take?
Typically four to six weeks from kick-off to launch, depending on how many rounds of character design you need. We’ll confirm the timeline in your estimate.
Can you make an AI version of a real person?
Only with that person’s written consent, and a contract covering how their likeness is used. We never build digital twins of anyone without it.
Can you just build it and hand it over?
Yes. We can hand over the character bible, visual references and content system for your team to run, or run it for you with our management service.
Why not use an AI influencer generator?
Generators make images. A brand character needs a fixed identity, a voice, rules, a content plan, moderation and someone accountable. That’s the part we do.