The roster
Meet the Fablehouse roster: AI creators for brands
Four AI-generated characters, each with a fixed look, a distinct voice and written rules about what they will and won’t promote. All clearly labelled AI.
Portraits coming soon. The cards above are placeholders. Final character stills and video loops are being locked now, and every image will carry an “AI creator” label.
At a glance
| Creator | Character | Voice | Best for |
|---|---|---|---|
| Wade Harlan | AI outdoorsman | Calm, low American voice | Water filtration and storage, Outdoor and camping gear, Food storage |
| Sir Reginald | AI dachshund | Posh British voice-over: Reggie’s inner monologue | Premium pet food and treats, Pet accessories, beds and jumpers, Ramps and harnesses (vet-cited, no claims) |
| Dennis | AI orange cat | None | Cat food and treats, Litter and litter tech, Cat trees, toys and boxes |
| Butterbean | AI golden retriever | Earnest, warm American voice-over | Family brands, Pet insurance, Dog gear and accessories |
Live follower counts: dashboard launching. We don’t publish numbers until they’re real and dated.
Not sure which creator fits?
Send us your brief and we’ll recommend one, or suggest a custom build.